When you’re launching a new web design, it’s time to embrace your fresh start. There are a lot of elements to love about getting to start with a clean canvas: redesigned logos and colors, rewritten web copy, and a new blog content strategy should be at the forefront of your planning process.
Your blog, in particular, should get a fair amount of consideration as you move toward launch. Take the time, before you start writing, to determine what you’ll be writing about. Whether you’re running a business or promoting a self-published book, it’s important to think about the kinds of posts you’ll be composing as you prepare to launch. It gives you direction, as well as the ability to take advantage of the categories, tags, and other cataloging features that most blogging software offers.
And, as you consider these issues, it might help to sketch out a schedule of posts. Because blogging often falls to the backburner, it’s important to think about it as a long-term commitment and benefit to your business. Creating a calendar of upcoming posts can help keep your creative juices flowing and give you structure that will help you keep your blog updated long after your launch.
So, what’s the best way to keep a blog schedule? It depends a lot on how you work as an individual and/or a business.
If you’re a person who thrives on Google’s calendar function (and, really, who would blame you – it’s robust for individual and group scheduling), it can be a great way to maintain a blog calendar. Assign days that posts are due, block out time to write, and mark all with a designated category/color within the calendar. As you review your schedule, you can easily see what you’re supposed to be writing about… and when you should be writing it.
WordPress Editorial Calendar App
There’s a handy app for WordPress users that gives you the ability to manage your blog calendar from your WordPress dashboard. It’s appropriately called “Editorial Calendar” and has some stellar functions for people who want to keep their blogging endeavors organized and professional.
The handy display allows you to see post titles, drag and drop to the day you’d like to see them published, and much more. If WordPress is your preferred platform, it’s a must for the well-run blog!
Pen and Paper
There are many of us who work best when hand-writing out our schedules. Tech-driven organizers fail us because, unless we can spread it out on our desks to analyze it, it’s lost on us.
In that case, it’s time to get serious about using your planner – not only to manage your work and life schedule – but to keep your blog organized. Designate a space in each day’s entry and, if you like, choose a specific color of ink, keep track of post titles, deadlines, etc. in your paper planner and stick to it!
Do you have a blogging calendar solution that you would recommend?