Social Media Strategy for Self-Publishing Authors: Tips for Growing Your Audience

Written by on November 18, 2013 in Content Strategy, Web & Content Strategy - Leave a Comment

As a self-publishing author, it’s likely that you’re navigating the world of social media marketing alone. It can feel overwhelming, especially if you’re new to the wide world of social networking. However, there’s a few things you can do to make the most of your time interacting on social media as a self-publishing author who is hoping to sell books.

How can you use social networking to work for you?(1) Use the platforms that work best for you.

Take some time to research each of the major platforms and see which one makes the most sense to you. If you’re most comfortable on Facebook, then use it. Don’t feel obligated to jump on the Twitter bandwagon if it doesn’t quite “click” for you. You can always create an account later!

(2) Don’t use the platforms that DON’T work for you.

If you’ve started an account on LinkedIn, but never updated it or find it tedious, don’t keep it. Having an account that is neglected is off-putting to people who are searching for you. So, rather than have poorly maintained accounts floating around the social network, eliminate the ones you don’t use.

(3) Schedule your social media time.

Once you’ve fallen down the rabbit hole of social media it’s easy to just wander around Wonderland for hours, not entirely sure which way is up. At the end of the day, you can feel exhausted, but entirely unaccomplished at the same time. Avoid this trap by scheduling your social media time carefully and sticking to it.

(4) Track your successes and failures.

As you’re exploring social media as a brand, rather than just a person, you need to start thinking about your time spent online as “business.” In doing so, start monitoring it on a professional level. Use a tool like Hootsuite to measure your reach and see who’s clicking your links, keep a close eye on your followers and fans, and track your book sales as they correlate to your time spent online. Do you see any connections?

(5) Connect with readers AND writers

Don’t forget, as you’re conversing on your networks of choice, that you can learn a lot from your fellow writers. Don’t make your time on social media purely about talking to prospective book buyers. Make sure to connect with writers. Make friends, watch what their doing, emulate their successes, and avoid their failures.

(6) Don’t expect instant results.

The world of social media is fast moving, but – when you’re using it as a marketing tool – it’s important to remember that results won’t always be instant. It takes time to grow an online presence and followership, so stick to it.

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