Knowledge Management: Agility Matters

Written by on July 1, 2013 in Web & Content Strategy - Leave a Comment

The idea that, “Knowledge is power,” goes back a long time, well before Sir Francis Bacon coined the phrase in 1597. In the 5th-century B.C. military treatise, The Art of War, Sun Tzu wrote:

If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.

What can Sun Tzu teach us about knowledge management?

In the sometimes daunting world of knowledge management, decision-makers and stakeholders face two “enemies”:

  • The issues you know you need to address
  • The issues that you didn’t know you need to address

The Business As Usual tasks are absolutely essential, but business is fluidic, and you may need to pull key staffers away from their daily workloads to take on bigger responsibilities. To fill the void, Style Matters can put together a team that can not only meet your day-to-day content management needs, but also assemble a team that is agile, that can stay on target for weekly expectations as well as tackle surprises and additional assignments, such as…


You’ve got products and services; a sales force and customer service reps; troubleshooters and distributors. What do they have in common? Where do their careers overlap? Where are there redundancies? What data is outdated? A good taxonomy can help a business determine what’s truly valuable as well as expose weak spots and problems. Taxonomies can provide an orderly breakdown of how the departments that make up the enterprise are connected, or focus on products or other data. According to

Business taxonomies have now gained credibility as the missing link in information management projects.

A taxonomy falls in line with what General Sun Tzu said about knowing your enemy and knowing yourself. A Style Matters team can help you develop your taxonomy while maintaining Business As Usual.

The “How the Job is Done” Guide

As the contract nears its end, you may start wondering how things are going to be after the contractors leave. You may have gaps in understanding how the team performed their tasks and there won’t be anyone to ask, “How did you do that?” after the contract expires. Style Matters can help alleviate that stress by documenting how the job was done and leaving a detailed how-to-guide behind to ease the transition.

Special Projects

They always pop up, don’t they? Whether it’s a data-heavy, keyword-replacing project or a suddenly important marketing assignment, the team is agile, and can wear more than one hat. Contact Style Matters to learn more.

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