Kickstarting Your Self-Publishing Efforts: Setting Reward Tiers that Work

Screen Shot 2013-04-04 at 12.19.33 PMAs you’re preparing your campaign, one of the first things you need to sketch out is how to set your reward tiers. This, of course, requires a careful analysis of your actual costs to guarantee you’re asking for pledges that will cover the actual expenses. Then, it’s about taking the time to craft reward tiers that people will find appealing.

So, how do you do the cost analysis?

First, get lots of quotes on all the elements of your book. Copyediting, proofreading, layout, cover design, and printers. Collect quotes from freelancers, book packagers, and book shepherds. As you do so, it may be appealing to go with the lowest bid, but carefully analyze your needs with the track record of all of your prospective service providers.

Second, don’t misjudge shipping costs. This includes added shipping money for international orders.

As you add up these costs, start thinking about ways to make your reward tiers appealing to backers.

First, think outside the book. What kinds of products and rewards can you offer that complement your book? Bookmarks? Coaching consults? Bonus content via the web? A personal reading either in person or via video chat?

Second, don’t think TOO far outside the book. It’s fun to dream, but don’t get too carried away as you come up with rewards for your backers. Stay realistic.

Third, partner with other businesses and authors to develop rewards that you can both promote. Using both of your platforms gives your campaign strength.

Join us next week as we talk about stretch goals and your campaign!

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