Increase SEO Through Smart Title Selection

Written by on November 19, 2012 in Content Strategy, Web & Content Strategy - Leave a Comment

Will prospective customers find your page when they're searching the web?Search engine copywriting is a vital step in an overall website design. After all, everything a search engine like Google does comes down to content. Writing, advertising and managing SEO-friendly content has been and will always be the ultimate goal of a smart website manager. If you are managing a personal blog, a personal online training program or any such online product, better design your blog post titles intelligently. Here are a few tips that might help build great search engine optimization for your website through the power of your post’s title. 

Design Smart Titles:

This is extremely important. Smarter, concise post titles tend to appeal to a broader base of online users, who in return relate to them and increase your website’s Search Engine Results Page (SERP). The question here is how to design a smart title for your post that is keyword-rich, understandable and attractive at the same time?

At StyleMatters we advise that an ideal title should be of maximum 8 words. Consider a title for a post based on fitness; “How to Reduce Your Waist line in 10 Days” versus “Weight Loss Tips”. Which one is going to attract you as an online reader? Almost anyone looking for immediate weight loss tips would be interested in clicking on a web page title that promises to deliver in a clear and concise way. “How to Reduce Your Waistline in 10 Days” is obviously a catchier and a more attractive title than the obscure “Weight Loss Tips”.

Google Adwords:

This is a very helpful tool by Google which enables you to search for appropriate and widely searched keywords. A keyword the word or words that are typed in by internet users in search of a given product or service category. The Google AdWords Tool can give you the search statistics of every word based on its geography, monthly and annual usage, and position within a business niche. For example if you are trying to sell out your fitness eBook online, then “strength vitamins” might be a relevant and widely searched keyword string. You can include the keyword string “strength vitamins” as the title for your next blog post and attract more online traffic to your eBook website.

Synchronize Content With Title:

An over-promising blog title that does not deliver useable and relevant content can gain you a onetime click but not a potential customer. Google search engine optimization does not work on baseless blog content. The reason is that the basic algorithm for Google SEO copywriting evaluation is much more than a simple word counter – it considers the context in which with keywords are used. So, if you use a keyword phrase in your title, make sure to include it in blog text as well. The recommended positioning of a keyword phrase within the post text is in the first and last line of the post. This helps major search engines like Google categorize your content through the meta tags you put on your website.

If you are new to the online business and need professional advice from book development to book editing and a range of extensive content management services, hire the expert, cost effective services of our writers, developers, editors and marketing professionals. You can create, polish or maintain your blog through our writers and editors who can help you grow your online business with a creative Social Media Strategy by giving you state of the art SEO rich web content. For more details please look at our Content Strategy and Social Media Strategy offerings.

Photo CreditRobert Scoble

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