How to Share Your Blog Posts on Facebook

Written by on November 1, 2013 in Content Strategy, Web & Content Strategy - Leave a Comment

If you use a blog to promote your business or book, Facebook can be a powerful tool for driving traffic back to your site. Sharing your posts with your followers is a great way to get eyes on your website… and hopefully score some sales at the same time!

So, how do you make the most out of your posts on Facebook?

First, know that Facebook wants you to pay to increase the exposure of your posts. They keep a tight lid on the algorithms that control how your posts are distributed to your followers, but they’re often throttled in an effort to encourage you to pay to “boost” your post or your page for more desirable analytics.

How do you get the reach you want on Facebook?You can tip the scales in your favor, though, by being knowledgeable about your follower base. This takes some time and research, however, to track the effectiveness of your posts. Start by opening up the spreadsheet software of your choice. (Google Spreadsheets are a great choice for this practice because you can access them easily from any device for on-the-go updates.)

Every time you post something to your Facebook followers, update your spreadsheet to note what you shared (status update, link with update, photo with update, etc.), when you shared it, and the total views and shares over time. Doing this regularly gives you excellent insight into when your audience is most active and interested in your updates. Some so-called social media gurus will pretend to tell you the ideal time to share, but you’ll be ahead of the game if you figure out the best time to share for your specific audience!

With that knowledge in hand, it’s time to think about what you’re sharing. If you have a new blog post, how do you share it? Do you simply post the link? Or do you add some text to go with it? Adding text to go with your update is important for your overall visibility. A brief description or teaser for the post is essential, so make sure to include it in all posts going forward!

Finally, studies show that the most engaging posts on Facebook include a photo. In fact, research indicates that photo posts make up over 90% of engagement and interaction on the social network. So, when you’re sharing one of your blog posts, it’s important to include the link, some description, and a photo that represents the post… and, of course, to share it at the time that is best for your followers.

What are your tips for sharing on Facebook?

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