Selecting a ghostwriter for your business blog can be intimidating. Often you’re looking at a freelancer – someone you’ll find online and never talk to in the flesh. Make your search for the ideal blog ghostwriter easier with these tips:
First, take a good, long look at your prospective ghostwriter’s portfolio.
Read it. Really read it. What is the scope of their work? How many topics have they written on? Does each piece, regardless of topic, sound authoritative? Is it error free?
Research it. Read some other pieces on the same topics. How does the prospective ghostwriter’s hold up?
Google it. Take a few paragraphs – even a few sentences – and Google them. Make sure that all instances of the text are attributed to your prospective ghostwriter.
Second, ask for references.
Call them. Have an actual conversation with your ghostwriting candidate’s past clients. Don’t be afraid to ask hard questions about their performance and dig deep for authentic answers. And don’t stop at a single phone call, either. Call several references, the extra work on your end will pay off when you’ve found your best possible ghostwriter for your needs.
Third, schedule a test drive.
Often, the only way to know that your ghostwriter is right for you is to ask her to complete a test project. Make it short – no more than 500-800 words – and know that this will be paid work. If you’ve done your legwork in tips one and two, this will be money well spent and you’ll go into your contract knowing how you and your ghostwriter will work together.