Building Your Professional Brand with the New LinkedIn

Written by on July 19, 2012 in How To - Leave a Comment

How will you build your brand with LinkedIn?With all the changes happening at LinkedIn, users will need to adjust too in order to get the most out of this social network. The redesign aims to increase the time you spend on LinkedIn, improve the way information is shared across the network, and make your connections more meaningful.

Essentially, it’s going to help you build a more effective professional brand with its more than 160 million global users. Here’s what you need to know….

Sharing updates

Now that Twitter and LinkedIn have parted ways, you’ll need to go directly to LinkedIn to share updates. It’s a savvy move because it means fewer people cluttering the professional networking site with 140 snippets about what they’re having for dinner. When you share on LinkedIn, you have to make the effort to do it through LinkedIn. This effectively weeds out personal updates, solidifying LinkedIn as the place where you go to sew and reap more professional information.

Use LinkedIn as an avenue to share information that represents you, your skills, and where you’d like to take your skills. Post your latest blog update and share information that is pertinent to your field. (And remember to engage with your connections to keep conversations flowing.)

Connecting and communicating

You know the section in your profile that says “People Who Have Viewed Your Profile”? Now, when you hover next to their names, you’ll have the option to connect with a single click (if you’re not connected) or send a message (if you are already connected).

This feature gives you the opportunity to connect quickly with people who are searching for you or people with your skillset. This, of course, shouldn’t be an excuse to spam users with invitations to connect. Instead, it’s a way to keep your connections focused on aligned skillsets, career aspirations, and potential professional opportunities.

As for your existing connections, the streamlined option to send a message encourages users to send a friendly note. A quick message sent to an old boss or coworker keeps avenues for future opportunities open. Take advantage of it and keep your network vibrant, active, and healthy.

Building your professional brand

The new LinkedIn features give you the power to solidify your professional history, articulate your aspirations, and make connections that transcend LinkedIn to create real career opportunities. These changes combine to do one thing: create a deliberate, active professional brand in a single venue.


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