7 Rules for Promotional Social Media

Written by on October 28, 2013 in Content Strategy, Web & Content Strategy - Leave a Comment

Addicted to sharing?Timing matters… but sometimes it doesn’t

When’s the best time to post a tweet or update your Facebook page? A lot of “social media gurus” will tell you it’s Monday morning, when people aren’t ready to get back into their work routine. Others will say Friday afternoon, when people are mentally checked out from their jobs for the weekend.

Timing does matter, to a certain degree, but social media is about being social, so the best time to post things isn’t necessarily when a social media expert tells you to, but when you know your network is most active. Assuming you’re actually interacting with your followers and friends, you should know when they’re most likely to be receptive to new and exciting announcements. Use your expertise, not the expertise of others.

When disaster strikes, take action

One of the biggest social media faux pas is watching scheduled tweets about your latest blog post pop up in the middle of a national crisis, tragedy, or other disaster is the hot-button issue online. So, when something bad happens, turn off your scheduled tweets, LinkedIn updates, and Facebook posts.

Share and share alike

Don’t be selfish in your social media sharing. Share in the successes of others – even if it isn’t something that you participated in. This adds and element of friendliness and approachability to your social media presence that is necessary to truly flourish online.

Hashtag smartly

If you have more hashtags in your post than actual words, you’re doing something wrong. It’s important to catalog your updates, but don’t overwhelm your readers with the hyperlinked tags – it’s off-putting and makes you seem more like a robot than an approachable presence.

Talking to yourself doesn’t sell anything

Talk to people. Respond to people. Have conversations. Be a social participant in your social networks. No matter what you’re selling, if your only updates are about you with no responses to other people, you’re losing out on the very powerful ability to make connections that breed lasting client/customer relationships.

Stop cross-posting

Don’t link your Facebook, Twitter, Pinterest, and LinkedIn accounts. It’s likely you have follower overlap between the networks, so posting the same thing to each is overwhelming and you’ll lose followers. Instead, take the time to write an update for each network that appeals to the differing platforms.

Abandon ship when necessary

If you find that you’ve got a lot of followers on Facebook, but very few on Twitter, it’s possible that Twitter just isn’t FOR you. It’s okay to abandon a network if it doesn’t work for you, but – if you do – make sure to delete the abandoned account, lest prospective customers stumble upon a poorly maintained profile.

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