So you’ve established a social media presence, but you aren’t quite getting the response you had hoped for. Now what?
There are a number of things you can do to take full advantage of the social networking tools out there. We’ve all heard the saying, “It’s not what you know, it’s who you know,” and this is just as true in the realm of social media as it is in real life. Start thinking of social media way as a way to connect rather than a way to communicate or sell a product. Building connections can have a major impact on the amount of business you do and on the quality of your reputation.
Here are a few tips to remember that will help you maintain and expand your networks.
1) Provide quality content. Don’t constantly tout your product or services; in fact, this type of posting should be kept to an absolute minimum. Instead, give your connections a reason to revisit your page. Post tips, articles, blogs, anything your audience might find interesting and/or useful. A post reminding your connections of the services that you offer every now and then is reasonable, but remember that you need to provide your target audience with something meaningful to them and a reason to keep coming back to you.
2) Keep up with your comments, Tweets, friend requests, etc. If you don’t, your followers will assume you don’t care and they will quickly lose interest. Stay engaged with your audience; if someone posts a comment on your Facebook page, be sure to follow up with a friendly response. If a question is asked, provide a thoughtful answer. Engaging your audience in a helpful manner will not only foster good will, it will also go a long way in establishing you as an expert in your field.
3) Find your niche by joining online communities. Join Facebook groups and contribute to discussions, look for blogs related to your industry and submit comments, sign up for newsletters and updates, etc. This will give you a better idea of the climate of your market, help you keep abreast of news and events in your field, and provide you with greater visibility. As you make connections in various communities, you are likely to increase traffic, friends and followers.
4) Keep contact consistent. Don’t forget about your connections once you’ve made them. Consistent contact is essential to social networking. As your network grows in size, you may find this more of a challenge. However, by consistently reaching out you are more likely to hold your audience’s attention. Pay attention to what your friends and followers are posting and tweeting, and respond accordingly. You don’t have to respond to every single person every single time, but a little goes a long way.
5) Don’t be overaggressive. There’s nothing worse than seeing your Facebook news feed absolutely filled with posts from a friend or organization. This sort of online behavior turns people off. If you start to bombard your connections, they are likely to tune you out.
Don’t be afraid to experiment when it comes to social media. As you become more comfortable with managing your presence, you will begin to see what works and what doesn’t. It’s a trial and error process. And don’t forget to have fun! Everyone appreciates some lighthearted humor or a funny post every now and then.